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Your target audience is the person your product or service will solve a problem for.
Defining your ideal customer is critical to finding them, understanding their pain points,
and creating a compelling offer that’ll make them want to buy.

You need to be able to articulate your users’ problems better than they can.
Understanding the audience’s relationship with their problem is imperative to building a
successful product.
To validate that thesis we need to better understand the customer.

How to begin to think about our solution and how we can build a solution that
maximizes value for the customer. We want to create a product and offer that people
will feel stupid saying no to. This is the beginning of the MVP Roadmap.
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They Love This Proactive Approach

Hilo Labs took us from an idea to a great MVP that got us our first sales within one month. I would highly recommend them as a partner for startups looking for technical development and business strategy.”

The thing I love about working with Hilo is they make suggestions as to how they think the product should evolve and consider for future investment/profitability. Sometimes I don't have all the answers from the tech side and having knowledgeable suggestions is great.
Entrepreneur & Investor

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